More Facts About Business and Social Media:
If you aren’t on social media, you simply no longer exist in the business world. Social media is no longer something any business can afford to ignore. The facts are clear; did you know social media marketing as a 100% higher lead-to-close ratio than outbound marketing?
Want more proof?
More than 84% of Business-to-business marketers are using at least some form of social media. It comes down to this. No matter who you are. No matter what you sell. If you are going to sell it, you must have a social media presence if you want your business to thrive! This applies to any kind of business from Real Estate Agents to Speakers and Trainers, to Voice Over Artists and Small Business Owners. Social media posts can and do drive targeted traffic to your website. A social media presence can also help your business be found on the Internet by boosting your search engine optimization.
If you are doing it right, social media can and will lead to building real business relationships. But perhaps most importantly of all, social media users are more receptive to your sales messages because they don’t see social media as an advertising method, even though if you do it right, that is exactly what social media is for. Of course, you need to consider that your competition is using it right now!
Without a social media presence, you miss out on buyers. 65% of social buyers consider it critical to check references of a vendor on Social Media and 73% prefer to work with sales professionals who are referred by someone they know. Social media marketing will get your more sales. Social media leads to being found by people who may not know you exist and being found by clients who are specifically looking for you and want to buy from you. As simply as possible, social media is about allowing your brand to be found. Whether that is by journalists or people who are just interested in buying what you are selling. You must have a presence on social media.
If you are ready to learn more about how social media can impact your business, give me a call and let’s talk.